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What is BATNA and how does it work?

BATNA is an AI-powered SaaS solution for retail that enables personalized, real-time price negotiation. Shoppers can scan a QR code on a price tag in-store or click the "Bid your price" button online to start a smart dialogue about what they’re willing to pay. BATNA balances bids against current demand and stock levels, sometimes countering low bids with offers for additional low-demand items. This approach boosts margins, increases order volumes, and manages overstock effectively.

Why should I use BATNA instead of fixed pricing?

BATNA provides personalized negotiation, allowing for higher conversions and margins by assessing how much a customer is ready to pay. It adapts prices in real-time based on demand and stock, unlike fixed prices that can lead to lost sales or profits. For example, Armani Exchange saw a 38% increase in average order value and eliminated end-of-season sales by using BATNA

How can BATNA boost my sales and margins?

BATNA enables dynamic, personalized negotiation, which helps retailers earn the maximum margin on every customer. The AI system considers the customer's willingness to pay, current demand, stock levels, and customer behavior to set the optimal price. This personalized approach increases order volumes, manages overstock, and enhances overall customer satisfaction.

Can I control which products use BATNA?

Yes, you can easily toggle BATNA on or off for different categories or individual products.

Can BATNA help manage overstock?

Biotix integrates with popular tools like Zapier, Slack, and Google Workspace. Your data is protected with bank-level encryption and strict privacy protocols.

How do I install BATNA for my eCommerce store?

To install BATNA for your eCommerce store, integrate our UI elements into your online platform. If you are using Shopify, simply install the app from the Shopify App Store. For WooCommerce, Magento, or other platforms, you can use our API for seamless integration. Please contact us for detailed guides if needed.

Do you offer onboarding or setup help?

We offer 24/7 support via live chat and email, detailed help docs, and personalized onboarding to ensure you get timely help when you need it.

Does BATNA work on all devices and currencies?

Absolutely! BATNA is fully responsive and works on desktop, tablet, and mobile devices. It supports all currencies, with clients worldwide.

Can I customize the appearance of BATNA to fit in with my brand?

Yes, you can fully customize BATNA’s appearance to match your brand. For both online and offline stores, you can adjust the orientation and color of the widget and other UI elements to ensure seamless integration with your existing branding. This helps maintain a consistent brand experience across all customer touchpoints.

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