30%
4
3
2
5

lift in AOV

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20%
4
3
2
5

rise in UPT

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The Problem

E-commerce is trapped in a race to the bottom. Relying on static discount codes devalues your brand and eats your profits. Batna replaces these "one-size-fits-all" coupons with a smarter, more sustainable approach to growth.

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The Tech

We bring the "Best Alternative to a Negotiated Agreement" strategy to the Shopify. Our AI negotiates in real-time, allowing customers to make offers while protecting your bottom line—like having your best salesperson on duty 24/7.

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The Vision

Negotiation is a dialogue, not a monologue. We’re transforming transactions into relationships by making the shopping experience interactive. Our goal is to help you win back your margins and build lasting customer loyalty.

Why BATNA?

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The Science Behind the Name In negotiation theory, your BATNA (Best Alternative to a Negotiated Agreement) is your power source—it’s the point where you know exactly when to shake hands and when to walk away. We named our company after this principle because we believe Shopify merchants shouldn’t have to "guess" on their pricing. We provide the technology that calculates the perfect middle ground, giving you the power to close deals without ever sacrificing your bottom line.

Psychology-Driven Commerce

Psychology of the Win

Static prices are a "take it or leave it" proposition that often leads to abandoned carts. Batna changes the shopper’s psychology from price-comparison to participation. By allowing customers to engage in a fair negotiation, we tap into the "Endowment Effect"—when a shopper successfully negotiates a deal, they feel a sense of ownership and victory.

Built for the Modern Merchant

We didn't build Batna to be another complex dashboard you have to manage. We built it to be a set-it-and-forget-it profit engine. Designed specifically for the Shopify ecosystem, Batna integrates into your existing workflow to recover lost sales, increase Average Order Value (AOV), and provide deep insights into what your customers are actually willing to pay.

Seamless Strategy

We didn't just build a tool; we built a way for Shopify brands to reclaim their time and their revenue. By automating the negotiation process, Batna typically helps merchants see a 15-25% increase in AOV and a significant reduction in cart abandonment. We provide the analytics you need to understand exactly what your customers are willing to pay, giving you the data to optimize your entire pricing strategy.

Built by Merchants, for Merchants

Batna was born out of a simple observation: the "take it or leave it" nature of online shopping was broken. Our team is made up of e-commerce veterans and AI enthusiasts who were tired of seeing great brands struggle with high acquisition costs and low margins. We’re headquartered in Cyprus, but our mission is global: to make every digital transaction a win-win.

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Automate
win-win negotiations

Let your customers bid their price in real time and trigger negotiation for a discount or a bundle deal

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