We think about the impact of what we build on merchants, buyers, and each other. Our goal is to create something genuinely useful, not just ship features.
Negotiation should feel simple, not complicated. We design BATNA to be intuitive, thoughtful, and easy to use, so merchants can make smarter decisions without friction.
Trust is built in small moments: how we communicate, how we support one another, and how we show up for our users. We aim to be clear, honest, and dependable.
We’re always learning from our mistakes, from each other, and from the people who use BATNA. We believe growth is better when it’s shared.
At BATNA, we focus on real people and real decisions. Our goal is to make negotiation feel natural, fair, and human.
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