Discover the best Shopify pricing apps for 2026. Compare BATNA, Wholesale Hub, 506 GetSale, Appstle Bundles, and Product Fees to boost conversions, protect margins, and grow AOV.
Selling online in 2026 means balancing two things at once: converting more visitors today and protecting margins for tomorrow. That’s why a smart pricing tool is no longer “nice to have” — it’s central to store growth. Below is a full, ready-to-publish blog post you can paste into your CMS. It compares five pricing-focused Shopify apps (each with a different purpose), explains when to use them, lists key features, and shows current pricing so merchants can decide quickly. I’ll lean a bit more into BATNA since that’s your app.
Introduction
Pricing apps on Shopify do a lot more than slap discounts on products. They let you:
- automate temporary or permanent price changes,
- run volume/quantity breaks and bundles,
- offer customer-group prices (B2B / wholesale),
- add fees and surcharges where appropriate,
- and even negotiate personalized offers with buyers.
Because each app solves a different part of the pricing puzzle, picking the right one depends on whether you want to boost Average Order Value (bundles, add-ons), manage wholesale pricing, run store-wide sales at scale, or intelligently make individualized offers without destroying margin.
Why pricing apps matter
- Revenue efficiency — Automated rules let you sell more without manual price edits.
- Margin protection — Smart tools (and negotiation engines) reduce unnecessary discounting.
- Customer segmentation — Give B2B buyers different price treatments while keeping retail prices intact.
- Speed & scale — Run hundreds or thousands of price changes safely (Black Friday, flash sales).
In short: the right pricing stack helps you earn more from the same traffic while keeping control over how much you give away.
When to use which type of pricing app
- Make-an-offer / negotiation — Convert fence-sitters with personalized discounts that preserve margin.
- Wholesale & B2B pricing — Offer net terms, per-variant wholesale prices and hide retail-only SKUs.
- Bulk/Flash discount engines — Schedule storewide sales, countdown timers, and bulk discount campaigns.
- Bundles & AOV boosters — Create mix-and-match bundles, BOGO, and quantity-break incentives to lift AOV.
- Fees & add-ons — Apply location-based tariffs, optional add-ons or mandatory surcharges at cart/checkout.
BATNA Make an Offer Negotiator: AI make-an-offer & negotiation engine
BATNA brings an AI negotiation layer to your storefront so customers can make offers (or be offered tailored discounts) and the app automatically calculates the minimum discount likely to close the sale while protecting margin. It’s ideal for stores that want personalized price flexibility (offer flows, upsell-to-better-offer, mixed-basket rules).
Key features
- Real-time AI negotiation to accept/refuse/counter offers.
- Smart pricing optimization using demand, inventory and seller limits.
- Upsell logic (add product to unlock a better negotiable price).
- A/B testing & analytics for negotiation performance.
Pricing
- Free — Free until Batna generates $500 in Batna-generated revenue; full functionality included while testing.
- Pro — $39 / month + 2% commission per completed transaction where a BATNA discount was applied (7-day free trial available). All charges billed in USD.
Best for — Merchants who want personalized discounting that preserves margins and turns price objections into conversions.
B2B Wholesale Hub
Wholesale Hub is built for stores selling both retail and B2B from the same storefront: custom per-variant prices, customer groups (tags), net terms, and visibility controls. Use it when you need robust wholesale workflows (quick order forms, net terms, locking products).
Key features
- Custom prices per variant and % discounts per customer group.
- Volume / tiered pricing and net payment terms (invoice / pay later).
- Product visibility / locking (hide wholesale SKUs from retail).
- Works with Shopify Markets and POS.
Pricing
- Basic — $39 / month (or $420/year) — percent discounts, quick order form, manual order entry.
- Professional — $69 / month (or $744/year) — adds custom prices per variant, net terms, volume discounts.
- Premium — $99 / month (or $1,068/year) — adds product visibility/locking, priority support, advanced analytics. (All tiers have 14-day free trials.)
Best for — Brands that sell both B2C and B2B from one store and need clear separation and workflows for wholesale buyers.
506 GetSale Bulk Discounts App
This app makes it fast to schedule and run bulk discounts or storewide sales (great for promotional periods, Black Friday prep, or limited-time campaigns). It’s focused on scale and scheduling.
Key features
- Bulk edit prices, schedule start/end times, and build countdown timers and banners.
- Discount types: fixed, percentage, flat, bulk and limited-time offers.
- Tagging/targeting and discount stacks control.
Pricing
- Free — Up to 75 variants and 3 discount campaigns.
- Basic — $9.99 / month (or $99.90/year) — up to 500 variants, 10 campaigns.
- Standard — $19.99 / month (or $199.90/year) — up to 1,500 variants, 30 campaigns.
- Unlimited — $29.99 / month (or $299.90/year) — unlimited variants and campaigns. (Each paid tier: 5-day free trial; billed in USD.)
Best for — Merchants running frequent promotions and who need a reliable, no-fuss bulk discount scheduler.
Appstle℠ Bundles & Discounts
Appstle focuses on bundles and quantity breaks to increase Average Order Value — mix-and-match bundles, BOGO, tiered pricing, and analytics to track bundle performance. If your main goal is AOV rather than flexible discounts per individual buyer, this is a solid choice.
Key features
- Unlimited bundle creation, mix & match layouts, BOGO, quantity breaks, subscriptions integration.
- Auto-reprice, price matching, sales scheduling and price history/analytics.
- 24/7 support and multiple plan tiers that scale with bundle sales volume.
Pricing
- Launch (Free) — Up to $750/month in bundle sales; unlimited bundle creation.
- Starter — $7.99 / month (or $76.70/year) — up to $2,000/mo in bundle sales.
- Growth — $19.99 / month (or $191.90/year) — up to $5,000/mo in bundle sales.
- Pro — $39.99 / month (or $383.90/year) — unlimited bundle sales. (7-day free trial.)
Best for — Stores that want to reliably increase AOV with well-designed bundles and BOGO flows.
UpCharge Fees Addons Surcharge
If you need to add location-based tariffs, warranty fees, product add-ons, or payment method surcharges, this app covers fees at cart/checkout (and has special Shopify Plus features). It’s a different pricing category — it adds fees rather than giving discounts.
Key features
- Unlimited product and cart fees (fixed or percentage).
- Location-based fees, marketplace/Shopify Markets surcharges, optional or required checkout fees (Plus).
- Conditions & rules to trigger fees (payment method, shipping method — some features limited to Plus).
Pricing
- Development plan — Free (for development stores).
- Premium — $9.99 / month — unlimited product fees, location-based rules, cart & order fees, etc.
- Shopify Plus Plan — $29.99 / month — Plus-only features like required checkout fees, payment-method-based fees. (14-day free trial.)
Best for — Merchants who must recover shipping/tariff costs, add optional warranties, or apply regional surcharges.
How to combine these tools
- Conversion + margin protection: BATNA + Appstle Bundles
Use Appstle to lift AOV with bundles and BATNA to convert price-sensitive visitors with personalized offers only when needed. - B2B + retail in one store: B2B Wholesale Hub + Product Fees
Wholesale Hub handles customer groups & net terms; Product Fees adds region-specific surcharges and optional add-ons for B2B orders. - Sale automation: 506 GetSale Bulk Discounts + Appstle (for bundles during events)
Schedule storewide price changes with 506, and run bundle promotions that remain active through the sale window with Appstle.
Implementation tips
- Test on a subset — Always run pricing changes on a small collection or a dev theme first.
- Use analytics — Track lift (conversion rate, AOV) and monitor margin impact; BATNA and Appstle provide analytics to help.
- Staged rollouts — When running large price edits, use scheduled campaigns and backups. 506 GetSale has repeatable schedules for this.
- Customer communication — Display clear notices for surcharges/fees (Product Fees supports clear cart rules).
Final thoughts & recommendation
- If you want personalized discounts that protect margins, BATNA is the standout choice — it brings negotiation logic and AI optimization to offers so you only discount when it drives value.
- If your goal is scaling promotions or automating sales, the bulk discount app (506 GetSale) is a reliable, cost-effective option.
- For boosting AOV with curated product combos, Appstle remains a market leader.
- For true wholesale workflows, B2B Wholesale Hub is the more complete built-in wholesale experience.
- For fees, tariffs, or optional add-ons, Product Fees (UpCharge) gives the exact controls you’ll need.
