Discover the 7 best make-an-offer apps for Shopify in 2025. Compare BATNA, Magical Make an Offer, Offerly, Pricemate, and Treo to boost sales, protect margins, and increase customer engagement.
Online shopping has become extremely efficient, but also extremely competitive. Customers can compare prices in seconds, abandon carts just as fast, and expect personalized experiences everywhere they shop. In this environment, fixed pricing isn’t always enough.
That’s where make an offer apps come in.
Instead of forcing every shopper into a single price point, these apps allow customers to submit an offer, negotiate, or request a deal directly on your product pages. For merchants, this opens up a powerful middle ground between discounting everything and losing the sale entirely.
When used correctly, make an offer apps don’t cheapen your brand. They increase conversions, unlock hidden demand, and protect margins by offering flexibility only when it’s actually needed.
In this guide, we’ll break down the 7 best make an offer apps on Shopify in 2025, starting with the most advanced solution on the market and moving through other popular options depending on your store’s needs.
At their core, make an offer tools tap into basic buyer psychology.
Many customers hesitate not because the price is wrong, but because they want to feel they got a better deal. Others are ready to buy but will leave if there’s no room to negotiate, especially in categories like fashion, electronics, furniture, collectibles, or B2B products.
Make an offer apps help by:
Importantly, the best tools don’t just accept or reject offers blindly. They use rules, logic, and automation to make sure each deal still makes business sense.
While almost any store can benefit from flexible pricing, make an offer apps are especially effective for:
If your customers ever ask “Can you do better on the price?”, a make an offer app is worth serious consideration.
BATNA is an AI-driven Make-an-Offer and negotiation engine built specifically for Shopify merchants who want to increase conversions, boost average order value, and protect profit margins — all without manual discounting. By introducing intelligent, personalized pricing interactions right in your store, BATNA turns passive shoppers into engaged buyers and helps move inventory more efficiently.
Instead of static discounts or generic coupon codes, BATNA uses real-time AI negotiation to dynamically tailor pricing deals for each shopper based on product demand, inventory levels, and your preset discount limits. This means customers see offers they’re more likely to accept, and you avoid overspending on discounts that aren’t necessary to close the sale.
In practice:
When a customer shows purchase intent, the AI engages them with a make-an-offer interaction, calculates the smallest effective discount to persuade the purchase, and applies it automatically upon acceptance — all while respecting the margin boundaries you set.
BATNA offers flexible pricing that matches stores at different stages:
Merchants report that BATNA not only increases conversion rates but also makes shopping more fun and interactive for customers adding a layer of gamification that traditional discounts lack. Fast setup, responsive support, and intuitive negotiation outcomes are among the top highlights users praise.
Make an Offer is a Shopify app that lets merchants add make-an-offer and pay-what-you-want functionality to their store. It enables shoppers to submit price offers on products and orders, giving price-sensitive customers a way to engage and potentially complete a purchase they might otherwise abandon. The app focuses on simple offer interactions rather than advanced automated negotiation, making it a straightforward option for merchants who want flexible pricing without complexity.
Merchants can accept, decline, or counter offers manually, or set basic rules to automate responses. The app displays offer buttons, banners, or forms on product pages and integrates directly with the Shopify admin interface. Setup is easy and works with modern Shopify themes without requiring custom development.
Make an Offer is free to install and offers a tiered pricing structure based on store needs. The Starter plan is free to install and charges 1% of the sale amount on orders completed through accepted offers, with no fees on offers that don’t convert. The Growth plan costs $9 per month and charges 0.33% on completed offer sales, designed for stores with higher volume. The Power plan is $199 per month or $999 per year and provides a flat rate with no per-order fees, ideal for stores doing $20,000+ per month and seeking predictable costs. All plans include a 14-day free trial, and charges are billed in USD.
Offerly is a Shopify app that adds a Make-an-Offer button to product pages, allowing customers to propose their own prices and complete checkout with custom discounts. It focuses on simple price negotiation and automation, making it easy for merchants to engage buyers who want flexibility without complex pricing rules. Merchants can configure automated responses to accept, decline, or counter offers based on their preferences, or handle negotiations manually from the Shopify admin. Offerly integrates seamlessly with modern Shopify themes and requires minimal setup, making it a good choice for stores that want an intuitive way to add offer-based selling. Shopify App Store
Offerly offers multiple pricing tiers to fit different merchant needs. A Starter plan is free to install and includes unlimited offer submissions, basic automation, and customization options. A Pro plan is available for a small monthly fee (around $5–$6) with the same core features but aimed at stores that want a low-cost subscription. An Elite plan is priced at a higher monthly rate (around $100–$125) and provides the full feature set with no per-order restrictions, suitable for stores with frequent offer interactions or higher revenue expectations.
This structure makes Offerly accessible for new or small merchants while offering more predictable monthly pricing for businesses that use offer-based selling regularly.
Bargain – Make An Offer is a Shopify app that adds a Make-an-Offer button and negotiation widget directly to product pages, giving customers the ability to propose their own price for items they want to buy. The app focuses on simple offer submission combined with adjustable rules so merchants can automatically accept, decline, or counter offers based on predefined preferences, helping convert hesitant shoppers and recover sales that might otherwise be lost. It supports multiple languages and currencies and works with Online Store 2.0 themes, making it suitable for globally focused merchants.
Merchants can customize the look and text of offer buttons and email notifications, and view submitted offers and conversions from a single dashboard within Shopify. The app requires no coding to set up and offers flexible automation so stores can tailor how negotiations are handled while maintaining control over acceptable pricing.
PriceMate – Make An Offer is free to install, with no monthly subscription. Merchants can begin accepting offers at no upfront cost, and the app includes free post-installation support around the clock. Because it is free, the app provides a low-risk way for stores to experiment with offer-based selling and price negotiation without additional fees or commitments.
Auction Plus is a Shopify app that lets merchants add auction and bidding functionality to their online store, turning select products into dynamic auction listings that engage shoppers with competitive bidding and scheduled sales events. In addition to traditional auctions, the app also supports Make-an-Offer features that allow customers to negotiate pricing or submit offers, blending bidding and negotiation for more interactive purchasing experiences. The setup process is designed to be simple and code-free, and once installed, merchants can manage auctions, offers, outbid notifications, and follow-list pages directly from the Shopify admin.
Merchants can schedule auctions in advance to build anticipation and use automated notifications to alert bidders of outbids or wins, streamlining the path from bid to checkout. The app includes tools for tracking auction activity, managing offers, and supporting multilingual storefronts, making it suitable for stores targeting diverse customer bases.
Auction Plus offers a free plan with up to 50 auctions per month, auction scheduling, basic widgets, and email/chat support at no cost. A $20/month Essential plan (or $192/year) increases limits to 200 auction listings and 200 offer actions per month, and adds outbid notifications, follow pages, soft close bidding, and multilanguage support. An Unlimited plan at $40/month (or $384/year) removes monthly limits on auctions and offer actions and includes the same advanced features included in the Essential tier. All plans are billed in USD and include a 7-day free trial for the paid tiers.
Choosing the right make-an-offer app comes down to more than just price. While some tools offer lower monthly fees or simple offer collection, they often rely on manual workflows or flat discount logic that can quickly erode margins. For merchants who want offers to actually work at scale, automation, intelligence, and margin control matter far more than the cheapest plan.
Among the apps covered, BATNA stands out as the most advanced and merchant-proven solution. Instead of collecting offers and leaving decisions to manual review, BATNA uses AI-driven negotiation to find the smallest effective discount needed to close a sale. This approach not only improves conversion rates but also increases order value. In a real-world case study, BATNA helped Goodwin increase average order value by 42%, showing that smart negotiation can outperform traditional discounting and basic make-an-offer tools. You can read the full case study.
For merchants serious about scaling revenue without sacrificing margins, BATNA demonstrates that intelligent negotiation isn’t just a feature, it’s a competitive advantage.
