Explore the top Magical Make-an-Offer alternatives on Shopify for 2025, including BATNA, Offerly, Fluxley, Lury, and Pay What You Want, and find the right negotiation app for your store.
Magical: Make an Offer is one of the better-known negotiation apps in the Shopify ecosystem. It helps merchants add flexible pricing, allow customers to submit offers, and turn price-sensitive visitors into buyers instead of losing them.
But it’s not the only option, and depending on your store size, margins, and sales strategy, it might not even be the best fit.
In this guide, we’ll walk through the best Magical: Make an Offer app alternatives, explain how they differ, and help you choose the right negotiation tool for your Shopify store in 2025.
Magical works well for many merchants, but Shopify stores are not one-size-fits-all. Merchants usually start looking for alternatives when they need:
If you sell premium items, used products, or operate in competitive niches, the right alternative can significantly improve both conversion rate and profitability.
Before switching, it’s worth understanding what actually matters in a negotiation app:
With that in mind, here are the strongest alternatives to Magical.
BATNA is an advanced negotiation and make-an-offer app for Shopify designed to help merchants increase conversions while protecting profit margins. Instead of relying on static discounts or manual offer handling, BATNA uses AI-driven negotiation to present shoppers with personalized price offers in real time. The system is built to calculate the smallest effective discount needed to close a sale, helping stores convert price-sensitive visitors without unnecessary markdowns.
The app integrates directly into the Shopify storefront and checkout experience, allowing merchants to enable negotiation on selected products, define minimum pricing rules, and automate the entire offer process. BATNA also supports smart upsell incentives, where customers can unlock better pricing by adding more items to their cart, helping increase average order value alongside conversion rates. Setup is fast, requires no coding, and works seamlessly with modern Shopify themes.
While both BATNA and Magical Make-an-Offer aim to give shoppers pricing flexibility, they approach negotiation very differently. Magical focuses on collecting customer offers and allowing merchants to accept, reject, or counter them manually or with basic rules. This makes it a simple way to add make-an-offer buttons and forms to product pages, but it often requires ongoing oversight and rule management as offer volume grows.
BATNA goes further by embedding AI-driven decision-making directly into the negotiation flow. Rather than waiting for manual approval or relying on fixed thresholds, BATNA continuously evaluates demand signals, inventory levels, and merchant-defined pricing limits to automatically generate personalized offers that are most likely to convert while protecting margins. This removes much of the operational burden and ensures pricing decisions remain consistent and data-informed at scale.
In practice, this difference is significant. Magical works well for basic offer collection, but BATNA’s automated negotiation model is better suited for growing stores that want negotiation to actively drive revenue rather than create additional workload. BATNA’s performance-based pricing model further aligns incentives, as merchants pay only when a negotiated deal converts, making it a stronger long-term alternative for Shopify stores that want smarter, scalable negotiation.
Offerly is a straightforward Shopify app that lets merchants add make-an-offer and price negotiation elements to their store without complexity. The app places offer buttons, banners, and inline forms on product pages so customers can submit their own price suggestions. From there, merchants can accept, reject, or counter offers manually or with basic rule-based automation. Customizable messaging and simple analytics make it easy to see how many offers have been submitted and how many converted into sales.
In contrast to Magical (Make-an-Offer), which focuses on collecting customer offers and handling them either manually or via basic rules, Offerly stays simple and lightweight. Both apps serve the same core purpose letting customers propose prices but the experience and capabilities differ in a few important ways:
Overall, Offerly is a solid alternative to Magical if you’re looking for a similar simplicity and low barrier to entry. However, because both apps rely on manual oversight and rule-based responses, they can become harder to manage as offer volume grows. For stores that want more automated negotiation intelligence — such as dynamic pricing guidance or AI-driven offer suggestions — more advanced alternatives may be a better long-term fit.
Fluxley is an AI-enhanced negotiation app that lets customers negotiate pricing in real time directly on your product pages. Instead of static offer collection, Fluxley uses AI to determine the minimum discount each customer needs in order to complete a purchase, helping increase conversions without broadly slashing prices. Merchants set minimum and maximum discount thresholds per product, and Fluxley’s negotiation chat works within those limits, aiming to close more deals while protecting profit margins.
One of Fluxley’s standout features is its performance-aligned pricing. The app is free to install and doesn’t charge monthly subscription fees; merchants pay a 4% commission only on sales closed through Fluxley-assisted negotiations, meaning you don’t incur costs unless the tool directly helps close a deal.
Fluxley’s AI negotiation flow can feel more interactive for shoppers compared with traditional make-an-offer tools, helping customers feel like they “earned” their discount and possibly increasing loyalty and engagement. However, the app is newer and has fewer integrations and advanced controls than more established negotiation platforms — and because it focuses on AI negotiation, it may require merchants to fine-tune thresholds to align with their pricing strategy.
Compared to Magical Make-an-Offer, Fluxley offers a more dynamic and automated negotiation experience. While Magical focuses on collecting customer offers and requires merchants to manually accept, reject, or counter them, Fluxley uses real-time AI negotiation to guide customers toward an acceptable price within predefined limits. This reduces manual effort and can deliver better conversion outcomes for stores looking beyond basic offer-collection tools.
Key features
Pricing
Fluxley is free to install on Shopify and operates on a commission-only model 4% on sales where Fluxley helps negotiate the deal — with no monthly fees.
Lury is a budget-friendly Shopify app that lets merchants add make-an-offer and price negotiation functionality with minimal upfront cost. The app automatically accepts, counters, or rejects customer offers based on pricing thresholds you set, and includes features such as exit-intent pop-ups to invite shoppers to make a price suggestion, single-use discount codes for accepted offers, and support for multiple languages. Lury also captures customer email and phone leads when offers are submitted, giving merchants an additional way to follow up with interested buyers.
One of the standout aspects of Lury is its simple, performance-aligned pricing model. The app is free to install, and merchants are charged only a 1% fee on orders where an offer is converted into a fully paid sale. Offers that don’t convert incur no fee, and there are no monthly subscription charges, making it a low-risk option for smaller stores or those testing negotiation tools.
Compared to Magical Make-an-Offer — which also lets customers suggest prices but relies on manual offer handling or basic automation — Lury’s strength is its very low commission rate and automated accept/counter logic. However, like Magical, it does not include advanced AI-driven pricing intelligence or negotiation optimization, so merchants still need to manage offer thresholds and review results.
Key features
Pricing
Lury charges 1% on offers converted to paid orders, with no monthly fees or charges for offers that don’t convert, and all charges billed in USD.
Pay What You Want by Extendons is a Shopify app that lets merchants give customers the ability to enter their own price for products, using minimum and maximum price limits to guide acceptable values. Instead of relying on built-in discount codes or fixed pricing, this app presents an “Ask Your Price / Make an Offer” input field that appears on product, catalog, or cart pages. Merchants can use minimum and maximum price rules to maintain control over pricing while encouraging buyers who may otherwise abandon due to price hesitation. The app also supports customizable messaging and button placement to match your storefront design.
Key features
Pricing
Pay What You Want offers multiple paid plans starting at $4.99 per month, with higher tiers available at $6.99, $8.99, and $11.99 per month — all billed in USD and with a 3-day free trial. Each tier provides the core ability to let customers name their price and apply minimum/maximum price rules; higher tiers may include enhanced customization or broader rule settings.
Compared to Magical Make-an-Offer, which focuses on negotiated offers that customers submit and merchants review/accept, Pay What You Want emphasizes open pricing input where customers name what they’ll pay up front. This results in a more direct “set your price” experience rather than a structured negotiation or counteroffer workflow.
When evaluating alternatives to Magical Make-an-Offer, the right choice depends on your store’s size, pricing strategy, and how much automation you want:
For merchants who want automated negotiation and smarter pricing logic:
BATNA leads the pack. Its AI-driven negotiation engine calculates personalized offer thresholds, protects margins, and automates counteroffers and upsells — making it ideal for stores looking to grow without manual negotiation work.
For lightweight, low-risk experimentation with flexible pricing:
Apps like Lury and Pay What You Want (Extendons) let customers name their price with minimal cost or commitment. Lury charges a low commission only on converted offers, while Pay What You Want focuses on open price input. These can work well for smaller catalogs or stores testing flexible pricing.
For simple offer collection without advanced automation:
Offerly and Make-an-Offer (Magical) both provide basic buttons and forms for customer price proposals with manual or rule-based handling. They’re straightforward to set up but require more merchant oversight as offer volume grows.
For an interactive AI negotiation experience:
Fluxley uses real-time AI negotiation within merchant price boundaries, offering a more dynamic customer experience than traditional make-an-offer input fields. Its performance-based pricing makes it a compelling choice for stores wanting negotiation automation without monthly fees.
In short, if your priority is automation, margin protection, and scalable negotiation, BATNA stands out. If you want basic flexibility or free/low-cost experimentation, the other tools serve their purposes with less operational complexity.
Magical Make-an-Offer opened the door for flexible pricing on Shopify, but as the ecosystem has matured, several alternatives now offer broader capabilities and deeper automation. From simple offer collection to real-time AI negotiation, the range of tools available means you can choose a solution that fits your goals and store maturity.
Among all the options reviewed, BATNA consistently proves to be the most intelligent and outcome-oriented choice for merchants who want negotiation to move beyond manual workflows. Its AI-powered negotiation logic and margin-aware pricing can win back hesitant buyers while protecting profitability — and real merchants are seeing measurable results, including a 42% increase in average order value in a documented BATNA case study.
Ultimately, the best app for your store depends on how you want to balance ease of setup, pricing risk, and negotiation sophistication. Whether you prioritize simplicity, performance-based pricing, or cutting-edge automation, there’s a Magical alternative that can help you improve conversions and customer engagement on Shopify.
