Why Batna?

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Solves "Discount Fatigue"

Most Shopify apps just blast everyone with the same '10% off' code. It’s a waste of money because half those people would have bought for way less. Batna uses AI to negotiate in real-time. It finds the smallest discount possible to get the customer to say 'yes,' so you keep way more of your profit.

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Makes shopping actually fun

Let’s be honest: pop-ups are annoying. People usually just close them. Batna turns the checkout process into a game where customers can 'make an offer.' It feels more like a chat and less like a computer. Because it’s interactive, people stay on your site longer and actually finish their purchase.

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Pure Performance-Based (No Risk)

Most apps charge you a monthly fee before you even see a result. Batna is totally performance-based—we only take a tiny 2.5% cut when the AI actually closes a sale for you. If it doesn’t work, you don’t pay. It’s literally a no-brainer to try out.

Strong Impact on AOV

BATNA is a powerful tool for dynamic price negotiation that maximizes conversion while safeguarding profit margins

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Automated Negotiation & Margin Protection

Your customers make an offer, and our platform automatically weighs that price against the most generous discount or offer you've set. It only gives away the minimum discount strictly necessary to close a deal, avoiding unnecessary margin loss.

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Smart Negotiation & Bundling

When a customer resists the main product's price, BATNA automatically generates a counteroffer that requires the mandatory purchase of an additional item (a bundle), effectively converting a potential lost sale into a successful, bundled transaction.

Demand-Driven Discounts

BATNA is designed to give away only the discount that is strictly necessary for each individual customer. BATNA has a dual function: aggressively clearing excess stock when supply is high, while tightening discounts and protecting margins when supply and demand are balanced.

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The system key principles

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Precision Pricing

Batna provides genuinely personalized discounts by analyzing the customer's direct bid and the entire set of items in their cart. Since precision is paramount, it calculates the minimal, yet decisive, discount required to close the deal, protecting your margin on every transaction.

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Bundling for Conversion

BATNA expertly searches for the optimal combination of products and prices that satisfies both the customer and the retailer. This process frequently identifies scenarios where a customer is willing to purchase an additional item in exchange for their desired discount.

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Controlled Discounting

BATNA never reveals your maximum discount. It introduces controlled offers on low-demand products early, eliminating the need for steep clearance sales. It allows you to maintain strong pricing discipline across the rest of the catalog while avoiding the crisis of urgent, -70% markdowns.

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“Our commitment to personalization is powered by cutting-edge technology. Last year, we integrated Batna that intelligently identifies customer needs while simultaneously optimizing for company goals. This resulted in an immediate, measurable boost in KPIs and overwhelmingly positive customer feedback.”

Alina Schumkikh
Store Manager
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Frequently Asked Questions

What is BATNA and how does it work?

Why should I use BATNA instead of fixed pricing?

How can BATNA boost my sales and margins?

Can I control which products use BATNA?

How do I install BATNA for my Shopify store?

Do you offer onboarding or setup help?

Does BATNA work on all devices and currencies?

Can I customize the appearance of BATNA to fit in with my brand?

Trusted by 1000+ fast-growing brands

Join thousands of businesses who trust us to fuel their growth and start maximizing growth.

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Automate
win-win negotiations

Let your customers bid their price in real time and trigger negotiation for a discount or a bundle deal

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