AI which negotiates prices with your customers
Significant direct influence on retail KPIs
+38%
Average Order Volume
+20%
Units Per Transaction
The negotiation process
A customer scans price tag QR with their smartphone
1
A customer scans price tag QR with their smartphone
2
Product’s page opens in a standard browser. User selects “Offer a price”
3
User enters the desired price: the higher the offer the higher the chance for approval
4
The system approves discount either unconditioned or with a condition to buy a second item from a personal list
5
Any item from the list balances out loss (if any) associated with approved primary item discount
The system key principles
Hyperpersonalised discounts
BATNA is the only discount personalisation system which takes into account direct offer of the customer and set of items which are already in the basket. Precision matters as even a small change in discount value may be decisive for customer
Search of compromise
BATNA looks for set of products and prices which are good for both customer and retailer. Often the customer is ready to buy an extra product in case he is offered a desired discount
Timely discounts
BATNA does not reveal maximum discount it is ready to offer on a given item at a given moment. It starts to offer discounts early on low demand products without fear of falling demand on products without discount. Timely discounts on low demand items exampts retialer from necessity to urgently sell at -70% discount at the end of season
Maximum discount depends on demand
BATNA in real time evaluates balance of supply and demand depending on customers’ offers, current stock, sales velocity and time left before season ends. Very often customer asks for a discount which is significantly less than maximum
Easy to use webapp
Customer is not required to download app, it interacts with BATNA through their smartphone’s standard browser. In order to offer price a customer scans QR-code placed on a price tag
Customers really like to negotiate
BATNA turns shoping into an intriguing game full of emotions. Even introverts like to BATNA rather than traditional negotiation with a salesman
Replacement of seasonal sales with personalized discounts
How adoption of the system for private price negotiation led to 38% increase in average order volume
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Customer opinion
Creating an exclusive service is our priority. We provide a personalized approach to each customer, and in order to realize this, we try to keep up-to-date with the latest technology.

Last year, our store got an electronic salesman assistant, which identifies ways of fulfilling our customers' wishes while helping us achieve our company goals. We saw an immediate boost in KPIs since last year as a result and positive feedback from customers
Alina Schumkikh
Store Manager
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What is BATNA?
What is BATNA and how does it work?

BATNA is an AI-powered SaaS solution for retail that enables personalized, real-time price negotiation. Shoppers can scan a QR code on a price tag in-store or click the "Bid your price" button online to start a smart dialogue about what they’re willing to pay. BATNA balances bids against current demand and stock levels, sometimes countering low bids with offers for additional low-demand items. This approach boosts margins, increases order volumes, and manages overstock effectively.

Why should I use BATNA instead of fixed pricing?

BATNA provides personalized negotiation, allowing for higher conversions and margins by assessing how much a customer is ready to pay. It adapts prices in real-time based on demand and stock, unlike fixed prices that can lead to lost sales or profits. For example, Armani Exchange saw a 38% increase in average order value and eliminated end-of-season sales by using BATNA.

How much does BATNA cost? Can I get a free trial?

BATNA offers a variety of pricing plans to suit different business needs, with options ranging from a free plan to more comprehensive paid tiers. Here's a breakdown of our current pricing:

  • Batna - Free: This plan is completely free and allows you to manage up to $1,000 in sales with BATNA per month, providing a risk-free opportunity to explore BATNA's benefits.
  • Batna - Basic: Priced at $499 per month, this plan supports up to $50,000 in sales with BATNA per month.
  • Batna - Pro: For more extensive sales volume, our Pro plan is available at $2,999 per month, accommodating up to $500,000 in sales with BATNA per month.

How can BATNA boost my sales and margins?

BATNA enables dynamic, personalized negotiation, which helps retailers earn the maximum margin on every customer. The AI system considers the customer's willingness to pay, current demand, stock levels, and customer behavior to set the optimal price. This personalized approach increases order volumes, manages overstock, and enhances overall customer satisfaction.

Can BATNA help manage overstock?

Yes, BATNA helps manage overstock by dynamically offering timely discounts on low-demand items. It balances sales across product ranges to avoid the need for urgent, heavy discounts at the end of the season.

Can BATNA improve my in-store sales?

Yes, BATNA can be used in physical stores. Shoppers can engage in negotiations by scanning a QR code on the product tag, which opens a browser for real-time interaction. This seamless process requires minimal IT integration.

Implementation
How do I install BATNA for my eCommerce store?

To install BATNA for your eCommerce store, integrate our UI elements into your online platform. If you are using Shopify, simply install the app from the Shopify App Store. For WooCommerce, Magento, or other platforms, you can use our API for seamless integration. Please contact us for detailed guides if needed.

How do I install BATNA for my offline stores?

To install BATNA for your offline stores, use our API to apply discounts and synchronize product data, stock, and sales. Ensure that you have a reliable 3G mobile internet connection in-store. Additionally, make sure you have a single picture of every product that will be discounted for display during the negotiation process.

What information does BATNA need to start?

BATNA requires information about your maximum discount limits by SKU and/or category.

Can I control which products use BATNA?

Yes, you can easily toggle BATNA on or off for different categories or individual products.

Does BATNA work on all devices and currencies?

Absolutely! BATNA is fully responsive and works on desktop, tablet, and mobile devices. It supports all currencies, with clients worldwide.

Can I customize the appearance of BATNA to fit in with my brand?

Yes, you can fully customize BATNA’s appearance to match your brand. For both online and offline stores, you can adjust the orientation and color of the widget and other UI elements to ensure seamless integration with your existing branding. This helps maintain a consistent brand experience across all customer touchpoints.